“Botox”, the “Kleenex” of Facial Injectables
Do you ask for a “tissue” or a “Kleenex”? How about a “soft drink” or a “Coke”? The same holds true for facial aesthetic injectable treatments. When someone says “Botox” most people know it has something to do with people getting an injection to make them look younger.
Botox is the most popular facial injectable on the market. Botox has over 3,250,000 patients nationwide with reported annual industry revenue of $1,855,000,000. While breast augmentation is the #1 sought after plastic surgery treatment, the procedure’s numbers have fallen in recent years only gaining about 7% growth in 2013. However, overall cosmetic enhancements still managed a 5% overall increase. The increases are largely due to Botox. The procedure is also the top sought after treatment at Goodman Dermatology in Roswell, GA.
Patients who desire to maintain their healthy, youthful glow choose Botox (onabotulinumtoxinA) because of its ease of treatment, lack of lengthy recovery time, outstanding results, and relatively inexpensive price tag. Average cost per treatment nationwide is about $340.00 per injected area. Once a patient tries Botox, they usually go back for additional treatments after the effect wears off. Most patients regain effects for an average of 4 months. Once the effects wear off, the muscle returns to its original state. It has been found that once a patient tries Botox, they are more likely to try another injectable such as Radiesse, Restylane, Juvederm and others. These treatments are for filling areas of the face that have reduced in volume as the person ages, a totally different outcome than that received by Botox injections.
While for many, Botox is a household name, it is still considered a fairly new product. The cosmetic effect of Botox on wrinkles was originally documented by a plastic surgeon in 1989. It wasn’t until 2002, the FDA announced regulatory approval of botulinum toxin type A (Botox Cosmetic) to temporarily improve the appearance of moderate-to-severe-frown line between the eyebrows (glabellor lines). That means people have been using Botox, for cosmetic purposes, for only 12 years!
Popularity of Botox continues to climb but there are still huge amounts of the population who have never tried Botox. Most everyone wants to retain their youth, but many still have misconceptions about what Botox actually does or does not do. Botox blocks signals from the nerves to the muscles. The injected muscle cannot contract. That means the wrinkles relax, soften and are less visible. Botox is mostly used between the brows, for forehead frowns and for crow’s feet, lines around the eyes. It has been found to be very safe, but patients are warned to read the disclaimers provided by Allergan before undergoing injections.
Roswell dermatologist, Dr. Marcus Goodman reports continued requests for Botox Cosmetic from new patients as well as many who come in for repeat treatments at intervals between 4 and 6 months. He has patients from all over north Georgia including Alpharetta, Marietta, Johns Creek, Sandy Springs, and Cumming, GA. Goodman Dermatology is one of the largest providers of Botox in the Atlanta area. Call today to schedule your appointment for Botox Cosmetic 770-754-0787.
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