Information We Collect & How We Use It
Two types of information are collected: Personal, or “individually identifiable,” information you provide to us, and standard Web server/visitor traffic information commonly referred to as “aggregate information,” regarding overall Website traffic patterns. We do not report on individual user sessions. Normally, Web servers collect this type of basic information as part of their Web log processes.
Individually Identifiable Information
There are instances when Hemorrhoid Centers of America requests individually identifiable information from its users. Individually identifiable user information we may request includes: First and last name, number, e-mail address, method of contact, insurance, how did you hear about us, office location, questions/comments (i.e. appointment requests).
In addition to information provided by our visitors, we use the normal Internet tracking tools associated with standard Internet protocols and Web based systems. This system information is typically stored in log files and the information is used for aggregate reporting. Aggregate reporting includes: total number of visitors, most visited sections, peak traffic times, etc. Log files are simply transaction records Web servers maintain. Those logs are used for recording information, such as:
• Service provider IP addresses
• Browser version
• Referring Web site
• Search terms used
• Average number of pages requested
• Average duration of visit
• Total visitor traffic
We use aggregate information gathered from your visit to better design our Web site. This information supplies us with a broad picture of how people use our Web site in order to help the management of our systems and to better serve our audience.